Make Way for Maximalism: Gen Z Says Less Is a Bore
In a world where minimalist design dominated much of the last decade, a new aesthetic movement is rising to challenge its simplicity: maximalism. Often described as “more is more,” maximalism is the opposite of minimalism’s “less is more“ philosophy. It embraces bold colors, eclectic patterns, and layered textures, creating a visual feast of personal expression. Leading the charge in this design revolution is Generation Z, a cohort known for its individualism and creativity. For Gen Z, less isn’t just less—it’s boring. Here’s how this generation is redefining design through maximalism.
Maximalism: What Is It?
Maximalism is a design philosophy that prioritizes excess, abundance, and a sense of lived-in comfort. It celebrates personalization, encouraging people to fill their spaces with meaningful objects, vibrant hues, and statement pieces. Unlike minimalism, which focuses on decluttering and paring down to essentials, maximalism thrives on the idea that more can be beautiful.
Maximalist interiors often feature an eclectic mix of furniture, art, and decor, combining patterns, textures, and materials that might not conventionally go together. Where minimalism might rely on neutral tones and sleek lines, maximalism opts for rich jewel tones, elaborate designs, and a variety of fabrics and finishes. Think of walls filled with artwork, bookshelves brimming with collectibles, and cozy, layered textiles—all working together to create a harmonious yet richly textured environment.
For Gen Z, maximalism isn’t about disorder or clutter. Instead, it’s about creating a space that feels personalized and authentic. Each item has a story, and the layering of different styles and eras results in a space that feels curated, intentional, and full of life.
Why Gen Z Is Embracing Maximalism
Gen Z grew up in a world of digital connectivity, social media, and rapid cultural shifts. This generation has a reputation for breaking traditional norms and pushing for authenticity in all areas of life. For them, maximalism represents a way to reject the sterile, minimalist environments they’ve seen in their childhoods and embrace a style that is both creative and expressive.
Unlike millennials, who came of age during the height of minimalism and were often drawn to the sleek, Instagram-ready aesthetic, Gen Z is more interested in creating spaces that feel personal and lived-in. Minimalism’s focus on restraint can feel impersonal or overly curated to Gen Z, who values individuality above all. Maximalism allows for self-expression in a way that minimalism does not. Each maximalist interior tells a story full of character and a reflection of the inhabitant’s personality.
Another factor driving Gen Z’s interest in maximalism is their focus on sustainability. Instead of buying new, trendy items to fit a minimalist aesthetic, Gen Z is often more interested in upcycling, thrifting, and collecting vintage pieces. Maximalism allows for a mix-and-match approach that fits perfectly with these sustainable values. Rather than throwing things away or simplifying, maximalism encourages keeping meaningful items, showcasing collections, and appreciating the beauty of a curated mix.
The Role of Social Media in the Maximalism Trend
Social media platforms like Instagram, Pinterest, and TikTok have played a significant role in promoting maximalism, especially among Gen Z. These platforms provide endless inspiration for mixing bold styles, with influencers, designers, and everyday users sharing their takes on the maximalist trend.
TikTok, in particular, has been instrumental in popularizing maximalism. The platform’s short video format allows users to showcase their rooms and design aesthetics in creative and dynamic ways. Hashtags like #maximalism, #moreismore, and #interiordesign have garnered millions of views, offering an endless stream of creative maximalist spaces that are full of personality. Gen Z’s love for visual storytelling and quick, digestible content has fueled the rise of maximalism as a design trend, giving users a platform to share their unique, vibrant spaces.
Pinterest is also an essential source of inspiration for those interested in maximalism. The platform’s mood boards and curated collections allow users to gather ideas and inspiration for their own spaces. From floral wallpapers to velvet sofas and gallery walls, maximalist design ideas thrive on platforms that prioritize visual exploration.
Additionally, social media provides a space for users to discuss their personal design choices and share tips on where to find unique pieces, how to mix patterns, or even how to incorporate sustainability into maximalist design. This sense of community and exchange of ideas further encourages experimentation with bold, expressive styles.
KeyCriticalements of Maximalist Design
While maximalism is all about breaking the rules, there are a few common elements that define the aesthetic. Whether you’re decorating a small apartment or a spacious home, these principles can help guide your approach to maximalist design:
Bold Colors and Patterns
Maximalism is synonymous with the fearless use of color. Jewel tones like emerald green, sapphire blue, and ruby red are common, as are warm, earthy shades like mustard yellow and terracotta. Don’t be afraid to mix these colors in unexpected ways. Maximalism thrives on contrast, so pairing rich colors with bold, contrasting hues adds vibrancy to the space.
Patterns play a crucial role as well. Whether it’s floral wallpaper, geometric rugs, or striped upholstery, maximalist design loves patterns. The key is to layer them so you’ll often see multiple patterns coexisting harmoniously in a single room. While it may seem chaotic, the goal is to create a visual tapestry that feels intentional and curated.
Eclectic Furniture
One of the hallmarks of maximalism is the eclectic mix of furniture styles and eras. Mid-century modern chairs might sit alongside a Victorian-era sofa, while a contemporary coffee table complements a vintage Persian rug. In a maximalist space, there’s room for every style.
The variety of furniture creates depth and dimension, making the space feel unique and personal. Maximalists often favor thrifting and second-hand shopping, as these methods provide access to unique, one-of-a-kind pieces that can’t be found in big-box stores.
Art and Collectibles
Maximalist spaces are often filled with artwork, from paintings and photography to sculptures and ceramics. Gallery walls—where multiple pieces of art are hung close together—are a common feature, adding personality and a sense of history to the space. In maximalism, more is better, so don’t hesitate to fill up your walls with a range of artworks that speak to you.
Collectibles and personal items also play a significant role in maximalist design. These objects tell the story of the person who lives there, making the space feel rich and meaningful. Whether it’s a collection of vintage books, travel souvenirs, or family heirlooms, maximalism encourages displaying your treasures for all to see.
Texture and Layers
Maximalism is a tactile experience. It’s not just about what you see but also about how the space feels. Mixing textures—such as velvet pillows, a wool throw, and a leather armchair—adds dimension and comfort. Layering these textures creates a sense of warmth and depth, making the space feel cozy and inviting.
In addition to textures, layering elements like rugs, curtains, and pillows in varying patterns and fabrics adds complexity and richness to the design. These layers create a lived-in, comfortable vibe that invites you to relax and enjoy the space.
The Future of Maximalism
As Gen Z continues to embrace maximalism, we can expect to see this trend grow and evolve in exciting ways. Sustainability will likely remain a key focus, with more emphasis on reusing, repurposing, and upcycling items to create maximalist spaces. Digital platforms will continue to inspire, with new technologies making it easier to experiment with bold design choices virtually before bringing them to life.
Maximalism is a trend that thrives on individuality, so its future will likely be shaped by personal expression and the desire to create spaces that reflect who we are. Whether it’s through bold color choices, eclectic furnishings, or a love for collecting, maximalism offers endless opportunities for creativity.